Social Media: In my role at Four Columns Marketing, I was able to partner with The Findery and increase their social engagement over 800% and their following by over 260% . I was given numerous opportunities to spearhead online and socially driven marketing campaigns that not only drove customers to The Findery but also The Findery's online store.

PR + Advertising: Advertising opportunities were presented to The Findery at every front, but strategic choices had to be made to make a real impact on our targeted audiences. Here are a few projects that I played a vital role in.  Texas Monthly: After accessing all of our advertising options we very intentionally chose to advertise in Texas Monthly– It reached much of our target audience, some who knew about us, others who we would be introduced to, and was also in an issue that was thoughtfully placed before a huge promotional event for The Findery. I had the privilege of shooting the photo and coming up with the concept for the ad and the event logo.  For more information on the event you can read here.

City With A Soul Mural: The Findery is privileged to welcome thousands of tourist to Waco each month, but in order to get these consumers in the door we faced a challenge, especially when Magnolia Market, made famous by the show Fixer Upper, was only a block down the street. That is, until a blank wall beckoned for a little more attention. I brought the idea of creating a mural that would attract tourist to take photos and bring a little color to the block and even consulted with our graphic designer to bring this beauty to life.

Email Design: For me, design is made up of attention to detail and creative vision that pushes the "norm" and sets a brand a part from the "noise" of advertising. Below you will find examples of design work that I executed for The Findery.

*Work Completed Under Contract with Four Columns Marketing*

Social Media: Through my partnership with The Findery, I was able to increase their social engagement over 800% and their following by over 260% and spearheaded numerous online and socially driven marketing campaigns that not only drove customers to The Findery but also The Findery's online store.

PR + Advertising: Advertising opportunities were presented to The Findery at every front, but strategic choices had to be made to make a real impact on our targeted audiences. Here are a few projects that I played a vital role in.  Texas Monthly: After accessing all of our advertising options we very intentionally chose to advertise in Texas Monthly– It reached much of our target audience, some who knew about us, others who we would be introduced to, and was also in an issue that was thoughtfully placed before a huge promotional event for The Findery. I had the privilege of shooting the photo and coming up with the concept for the ad and the event logo.  For more information on the event you can read here.

City With A Soul Mural: The Findery is privileged to welcome thousands of tourist to Waco each month, but in order to get these consumers in the door we faced a challenge, especially when Magnolia Market, made famous by the show Fixer Upper, was only a block down the street. That is, until a blank wall beckoned for a little more attention. I brought the idea of creating a mural that would attract tourist to take photos and bring a little color to the block and even consulted with our graphic designer to bring this beauty to life.

Email Design: For me, design is made up of attention to detail and creative vision that pushes the "norm" and sets a brand a part from the "noise" of advertising. Below you will find examples of design work that I executed for The Findery.